Having an exemplary LinkedIn profile is an extremely important part of being a successful modern professional. It’s even more crucial when you start your job search process. Check out our handy checklist to make sure your profile is up to snuff.
COMPLETE EVERY SECTION
Yes, really! Filling every section out on your profile is of utmost importance. While seemingly obvious, you’d be shocked at what an advantage this step alone will give you over other professionals.
HAVE A GREAT PROFESSIONAL PHOTO
Not fuzzy or blurry
Not super casual
Expresses your personality
A+ for professional grade shots
MAKE YOUR HEADLINE COMPELLING + INCLUDE KEYWORDS
Include keywords related to the industry you want to be in.
Only put in that you’re looking for a new opportunity if you’re not currently employed—keep it discreet!
MAKE YOUR SUMMARY SPACE SHINE
- Keep it 3-5 paragraphs long
- Include a bulleted section in the middle for easy reading that includes your top work achievements, most desirable skills, and work passions.
- Don’t forget to include keywords!
QUANTIFY YOUR RESULTS
Include numbers & the positive effects of your result
Example: “Increased conversions by 70% through email marketing campaigns, which led to a 30% increase in profit for the company’s SAAS product”
SHOW, DON’T TELL WITH PERSONAL QUALITIES
Have a high EQ? Excellent. Show the tasks you did that demonstrate this quality.
Instead of stating: “Great team player”
Explain: “Lead the office health initiatives to include team building exercises every quarter”
DON’T FORGET RECOMMENDATIONS + SKILLS & ENDORSEMENTS
To build out these sections, start writing amazing recommendations for other people, and vetting other people through skills and endorsements.
CUSTOMIZE YOUR URL TO YOUR NAME
Instructions are HERE. It’s helpful to recruiters and anyone else who wants to find you if your LinkedIn URL is your name.